STRONG DUALITY IN GEOMETRIC OPTIMIZATION USING A CONIC FORMULATION Geometric optimization is an important class of problems that has many applications, especially in engineering design. In this talk, we provide new simplified proofs for the well-known associated duality theory, using conic optimization. After introducing suitable convex cones and studying their properties, we model geometric optimization problems with a conic formulation, which allows us to apply the powerful duality theory of conic optimization and derive the duality results known for geometric optimization.