• Consumer influence in relation to food: Recent scientific insights into surprising impacts of implicit extrinsic factors. “Euroconsultants’ Quality Day”, 11 September 2012, Colonial Palace, Brussels, Belgium.
  • Sensory marketing: Innovative scientific insights to shape consumers' attitudes and behaviours. "Mood Media VIP event" Benelux, 16 June 2011, Aalst, Belgium.
  • Voluntary simplicity’ consumers: Inputs from the scientific studies. 27th May 2010, "Advertiser’s summit 2010", Jersey, United Kingdom.
  • Exploiter les techniques promotionnelles : Comment tirer parti d’études scientifiques dans le domaine pour optimiser la stratégie promotionnelle et les impacts sur les cibles. 26 November 2009, "Rendez-vous du marketing 2009", Parc Créalys, Belgium.
  • L'influence par les comportements non-verbaux. 19 March 2009, "Executive master in business coaching", Louvain-la-Neuve, Belgium.
  • Le pouvoir des émotions en communication commerciale et politique : Apports scientifiques et exploitations médiatiques. 5 February 2009, IHECS, Brussels, Belgium.
  • Optimiser scientifiquement l'efficacité de logos, noms ou packagings. 6 November 2008, "Rendez-Vous du Marketing 2008", Parc Créalys, Belgium.
  • Influences des facteurs sensoriels sur le nouveau consommateur. 5 November 2008, "Stichting Marketing", Brussels, Belgium.
  • Séduire le consommateur du 21è siècle par l'utilisation judicieuse de la musique, des odeurs, des lumières et des couleurs. 16 October 2008, "DEVCOM", Charleroi, Belgium.
  • La politique à la lumière de la psychologie : Quand biais et émotions pervertissent politiciens et citoyens. 8 Octobre 2008, University of Geneva, Suitzerland.
  • Le marketing sensoriel : bien plus que du bon sens. March 2008, "Fondation Marketing", Zellik, Belgium.
  • La conquête de l'électeur par les émotions dans le cadre des élections belges et françaises de 2007. October 2007, French-speaking parliament, Brussels, Belgium.
  • Marketing affectif: Façonner l'attitude et le comportement des consommateurs par la voie des émotions. March 2007, Louvain School of Management, Belgium.
  • The affective conditioning of political preferences. January 2007, "Symposium on Experimentations in the Social and Political Sciences", Paris, France.
  • Affective conditioning of brand attitudes: Role of consumer awareness and attention toward the advertising. November 2006, "Small group meeting in Consumer Psychology", Twente, The Nederlands.
  • Emotional marketing. May 2006, 'Consortium of European Research on Emotion', Louvain-la-Neuve, Belgium.
  • Affective conditioning of consumer attitudes: Moderating impact of consumer personality, role of consumer memory of the relation between the brand and its affective stimulus, and main implications for strategic and operational marketing. September 2005, "Consumer Personality & Research Conference", Dubrovnik, Croatia.
  • Only aware consumers (dis)like the brand products: On the necessity of contingency awareness for affective conditioning. September 2005, "'European Social Cognition Network Meeting", Suitzerland.
  • Eliciting emotional reactions toward brand products via affective conditioning. May 2005, "Annual meeting of the Belgian Association for Psychological Science", Ghent, Belgium.
  • Moderating impact of consumer's personality on emotional information processing and conditioned brand attitudes. September 2004, "European Social Cognition Network Meeting", Lisbon, Portugal.
  • Emotional information processing in the affective conditioning paradigm. May 2004, "First Belgium Meeting on Cognitive Psychopathology", Louvain-la-Neuve, Belgium.
  • Impact of personality on valence acquisition via evaluative conditioning. May 2004, "Consortium of European Research on Emotion", Amsterdam, The Netherlands.
  • Conditioned brand attitudes and emotional information processing: Moderating impact of personality. May 2004, "Annual Meeting of the Belgian Psychological Society", Brussels, Belgium.

DESIGN © MIND INSIGHTS