Articles in newspapers/magazines and media programs are an effective way to present some state-of-the-art scientific insights in a practical and accessible form to the public. These interventions through mass media address various topics connected to factors that influence consumers in different contexts (e.g. sensory factors such as colors, smells, lighting, and music; emotions; design; verbal and non-verbal behavior; price and promotion techniques; digital signage; product assortment; specific labels; sponsoring; moderating factors such as personality, weather, etc.; and multiple influences at the point of sale or through communication tools such as advertising, packaging, logos, displays, websites, etc.). When contacting me, please indicate your topic of interest to get relevant articles or programs

Newspapers & Magazines :

  • 17/07/2012, Editions de l'Avenir, p.3
  • 14/07/2012, La Libre Belgique, p.8 [click]
  • 29/06/2012, Editions Sud Presse, p.16
  • 13/06/2012, Editions Sud Presse
  • 01/06/2012, Editions Sud Presse, p.19
  • 30/03/2012, Moustique, p.20-22
  • 28/12/2011, Moustique, p.23 [click]
  • 09/12/2011, Editions Sud Presse, p.18
  • 09/12/2011, La Libre Belgique, p.52-53
  • 02/01/2012, Equilibre, p.44-45
  • 04/11/2011, Le vif - L’express, p.50
  • 12/11/2011, Editions de l’Avenir, p.2-3
  • 12/10/2011, Editions Sud Presse, p.13
  • 26/09/2011, Editions Sud Presse, P.15
  • 28/04/2011, De Telegraaf, p.23
  • 16/04/2011, Het Nieuwsblad, p.20
  • 15/02/2011, Editions Sud Presse, p.14
  • 03/01/2011, Editions de l’Avenir, p.2
  • 26/06/2010, Editions de l’Avenir, p.4
  • 23/10/2009, Editions de l’Avenir, p.12-13
  • 31/07/2009, Le vif - L’express, p.20
  • 07/06/2007, Le Soir, p.18
  • 25/05/2007, Le vif - L’express, p.18-21
  • 20/04/20007, La Libre Belgique, p.22
  • 12/09/2006, Le Soir, p.20
  • 01/07/2006, Editions de l’Avenir, p.2

TV :

  • 05/12/2011, RTBF
  • 11/11/2011, RTBF
  • 05/11/2011, RTBF
  • 04/11/2011, RTBF
  • 01/09/2011, RTBF
  • 25/08/2011, RTBF
  • 04/05/2011, RTBF
  • 22/04/2011, RTBF
  • 23/01/2011, RTL
  • 19/01/2011, RTBF
  • 11/10/2011, RTBF
  • 26/04/2010, RTL
  • 19/03/2009, RTBF
  • 16/03/2009, RTBF

Radio :

  • 01/03/2012, RTBF
  • 09/12/2011, RTBF
  • 29/09/2011, RTBF
  • 09/10/2010, RTL
  • 09/03/2009, RTBF
  • 13/09/2007, BFM
  • 10/06/2007, CielFM
  • 04/06/2007, RTBF
  • 08/10/2006, CielFM

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