The publications mentioned here are strictly based on academic studies. Please contact me if you are interested in other relevant materials including unpublished papers relating to studies carried out since 2009 (dealing with factors influencing consumer behavior).

Book :

• Pleyers G. (2006, 2nd ed.). L'endoctrinement affectif du citoyen. Editions de l'Université de Liège.

Scientific papers & PhD thesis :

• Vermeulen, N., Pleyers, G., & Mermillod, M. (accepted for publication). Second-person social neuroscience: connections to past and future theories, methods and findings (commentary article). Behavioral and Brain Sciences.
• Pleyers, G., Corneille, O., Yzerbyt, V. & Luminet, O. (2009). Evaluative conditioning may incur attentional costs. Journal of Experimental Psychology (ABP), 35, 279-285.
• Corneille, O., Yzerbyt, V., Pleyers, G. & Mussweiler, T. (2009). Beyond Awareness and Resources: Evaluative Conditioning may be Sensitive to Processing Goals. Journal of Experimental Social Psychology, 45, 279-282.
• Pleyers, G., Corneille, O., Luminet, O., & Yzerbyt, V. (2007). Aware and (dis)liking: Item-based analyses reveal that valence acquisition via evaluative conditioning emerges only when there is contingency awareness. Journal of Experimental Psychology (LMC), 33, 130-144.
• Corneille, O., Monin, B., & Pleyers, G. (2005). Is positivity a cue or a response option? Warm glow vs evaluative matching in the familiarity for attractive and not-so-attractive faces. Journal of Experimental Social Psychology, 41, 431-437.
• Pleyers, G. (2006). Le conditionnement affectif d'attitudes: Rôle de l'association "stimulus conditionné - stimulus affectif", Impact de la personnalité et Implications marketing. Doctoral thesis, University of Louvain at Louvain-la-Neuve, Belgium.